SantaFe.com

The old adage that ‘location, location, location’ sells a house may still hold true, however just as significant to the buying decision is ‘emotion, emotion, emotion’. The human mind loves images and emotion and buyers in particular, are extremely visual when it comes to deciding on the ideal property to purchase.

Capturing the interest of buyers can be as simple as creating visual ‘cues’ or scenes both inside and outside the property that will trigger a positive response to what they are seeing. Real estate staging is a unique ‘design to sell’ technique that uses existing furnishings,...

Friday, February 29, 2008
by Barbara Neulight

The art of showcasing a home’s best features is to use the architecture of the space as a guide. As in traditional design, the foundation principle of redesign is “form follows function.” However, in redesign you never sacrifice the use of the room in order to make it look pretty. The redesign process “thinks outside the box” to creatively assess alternative uses for various pieces of furniture and accessories.

Redesign’s goal and philosophy is to achieve a stylish, comfortable room at little or no cost, valuing placement over purchase. In a well-redesigned room you will not only...

Friday, February 8, 2008
by Barbara Neulight