SOFA “First Look”—an opening-night preview

Braden Anderson | - August 1, 2011

The Museum of New Mexico Foundation Again Hosts FIRST LOOK Opening Night Preview

A special SOFA WEST opening night preview takes place at 5 p.m., Wednesday, Aug. 3 for MNMF guests. SOFA WEST VIP cardholders may enter at 6:30 p.m. The new Opening Night Public Preview begins at 7 p.m. Tickets are $50 and are available online here or at the door beginning at 5 p.m. Opening Night continues until 9 p.m.

Mark Lyman, President of The Art Fair Company, announced the Museum of New Mexico Foundation’s continued participation in the Opening Night Preview of the 3rd Annual Sculpture Objects & Functional Art Fair: SOFA WEST 2011.

“We are delighted that for the third straight year, the foundation plans an Opening Night private preview for its highest level supporters, inviting members of its Circles and Business Council to an exclusive, early viewing ‘FIRST LOOK’ at the fair," Lyman said . "These individuals and companies are the movers and shakers of Santa Fe and New Mexico’s vibrant arts and culture scene. We are pleased to offer the foundation a first-class art event for its most stalwart supporters, and to give them first opportunity to view and purchase.

"We are delighted to work together to produce a ‘spotlight presentation’ of The Intuit Show of Folk and Outsider Art, which will run alongside SOFA WEST," Lyman said. "The Intuit presentation will add leading dealers and galleries of self-taught art, outsider art, art brut, ethnographic art, non-traditional folk art and visionary art to the mix. The Art Fair Company has always been about bridging different segments of the market, and the Intuit presentation will complement and further broaden the range on offer. It promises to offer the Santa Fe community a body of artwork rich in personal history and vision as well as material and process.”

  Mark Lyman and Cleo Wilson
Mark Lyman and Cleo Wilson

The non-profit Intuit: The Center for Intuitive and Outsider Art was founded in 1991 by a group of Chicago artists, gallery owners, art collectors, business people, and arts patrons. The Center’s mission “is to promote public awareness, understanding, and appreciation of intuitive and outsider art through a program of education and exhibition” according to its website. The Center has grown steadily, boasting more than 600 members from the US and abroad. The organization’s record presenting cutting-edge exhibitions and unique educational programs has led to its international reputation as a leader in the field of outsider art. The Center also publishes The Outsider Magazine, providing in-depth coverage of Intuit’s exhibits, programs and special events as well as other important discoveries in outsider art. Published two times per year, The Outsider has a worldwide readership of over 6,000. The Intuit Center produced its first folk and outsider art fair in Chicago in 1997.

Intuit Executive Director Cleo Wilson says, “We are thrilled to partner with (President) Mark Lyman and The Art Fair Company (TAFC) for a spotlight presentation of The Intuit Show at SOFA WEST. Mark has been a friend of Intuit for many years. SOFA art fairs place self-taught and outsider art before new audiences. Equally important is that the collaboration with TAFC offers us a chance to grow.” Wilson continues, “Feedback I received from the 16 dealers who participated in SOFA CHICAGO’s Intuit Show was overwhelmingly positive. Sales were strong, with many items purchased in the $60,000 range. SOFA CHICAGO provided a momentum to The Intuit Show that helped pique the interest of new buyers, who may not have previously been familiar with outsider art.

“Santa Fe is a destination for art lovers and collectors from all over the world,” Wilson concludes. “We are delighted to be part of SOFA WEST: Santa Fe 2011.”

John Easley, executive director of The Museum of New Mexico Foundation, says, “We anticipate that MNMF’s top supporters will attend FIRST LOOK. With exciting contemporary art, SOFA WEST and its special presentation of the Intuit Show of Folk and Outsider Art is a strong draw. We look forward to working with the fair to create a festive evening for our major donors and business partners.” 

The Museum of New Mexico Foundation’s FIRST LOOK at SOFA WEST: Santa Fe 2011 is sponsored by Reynolds Insurance.

Spotlight reference image:
Lisa Brawn
Ali, 2010
carved and painted woodcut on salvaged 100-year-old Douglas fir
9 x 11 x 15"
photo: Randy Franklin
Yard Dog Art Gallery, Austin TX

Reference image:Nuala O'Donovan
Teasel, Standing, 2011
high fired unglazed porcelain
14.9 x 21.6 x 12.9"
Flow Gallery, London UK

Banner photo:
Pablo Mason