Performing Your SWOT Analysis

James Glover - February 21, 2013

Recon Thursday/Process

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday where I have you review your brand, industry and competition.

In my opinion, one of the best tools to accomplish this is through a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. There is a large body of information available regarding how to perform your SWOT analysis.

This exercise is important because of the findings you may uncover. When you know your strengths, you can utilize them to strategically capture market share. Likewise, knowing your weaknesses enables you to shore them up before your competition tries to take advantage of them.

Identifying opportunities allows you to prioritize each one and allocate appropriate resource to benefit your brand and company. Lastly, understanding threats will allow you to develop contingency plans in the event a threat actually materializes.

Watch our Once a Day Marketing™ video to learn more: Understanding SWOT Analysis

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

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