SF Reporter AHA Festival Celebrates New Mexico’s Emerging Art and Music

Santafe.com | SantaFe.com - September 8, 2011

"...a collaboration of art and music groups that combines a music festival with a contemporary art market to celebrate emerging artists"

Santa Fe is lucky to have the annual After Hours Alliance Festival, a collaboration of art and music groups that combines a music festival with a contemporary art market to celebrate emerging artists.

The free AHA Festival takes place from 10 a.m. to 6 p.m. Sunday, Sept. 18 in The Railyard and at El Museo Cultural de Santa Fe and features 16 local music acts, 30 New Mexico musicians and five poets along with an exhibit of book arts. Nile Café, Juicy Foods and
Platero Fry Bread will offer food, as well as the Second Street Brewery.

Live music takes place on two stages – one at El Museo and the other in The Railyard Plaza at the Water Tower. The Progressive Arts Fair will be held beneath The Railyard Shade Structure by the Santa Fe Farmers' Market.

AHA and the Santa Fe Reporter are sponsoring the festival "as a way to help young and emerging artists step into Santa Fe’s legacy as an international center for art and celebration," says Shannon Murphy, festival director.

"Over the last few years, Santa Fe has been developing a music scene that extends beyond the blues, country, and Americana scene that everyone is familiar with to include a broad variety of genres and a number of very talented artists. The festival will seek to
take each of these artists out of their niche and bring them on a big stage for all the city to see.

"All of the musicians, artists, and promoters involved are defined as 'cultural entrepreneurs,' " Murphy continues. "They are people that have decided to carve out a niche for themselves in Santa Fe both culturally and economically. This festival is being produced by and for the 'next generation' of Santa Fe artists and arts enthusiasts. It is an all-volunteer effort."

Festival participants responded to a call to artists that was shared 250 times on Facebook, and organizers received more than 75 applicants for this first-time event. "We are already talking about the need to have more than 30 booths for next year," Murphy says.

Participating artists include Axle Contemporary, ArtOfficial, FACES Santa Fe, Kaleidospoke, Team Everything, Wise Fool and more. Poets include Anne Valley-Fox, Dana Levin and Mary Morris.

Musicians on the schedule include Flamingo Pink, GoGo Snap Radio, These Charming Cobras, Venus Bogardus, Twin Revolver, Watson and more.

The event is being funded by numerous sponsors as well as $3,000 raised from the community by a campaign on Kickstarter.

AHA was founded in 2010 to provide support and opportunities for collaboration between disparate groups working to diversify the arts and music scene in Santa Fe. The group has more than a dozen active members, all of whom represent music and arts promoters and arts collectives including Team Everything, Meow Wolf, High Mayhem, T-Cubed, The Process, Little Wing, Dead Dub Society, and more.

Look for a 12-page insert published in the Santa Fe Reporter the week before the festival that showcases many of the participating artists.

For more information, go to http://www.sfreporter.com/santafe/aha.