City Program Offers Artists Professional Development Assistance

Editor | - March 22, 2013

'The City of Santa Fe Arts Commission offers business development assistance for artists...'

From a City of Santa Fe Arts Commission press release...

Santa Fe Creative Tourism, a program of the City of Santa Fe Arts Commission, will be offering a series of artist professional development classes and one-on-one consultations by appointment in the Arts Commission’s Community Gallery located inside the Santa Fe Community Convention Center, 201 W. Marcy St.

The Creative Tourism effort was born through Santa Fe's 2005 UNESCO Creative Cities designation and the subsequent International Conference on Creative Tourism, hosted in 2008. Since its inception, Santa Fe Creative Tourism has been building the infrastructure to facilitate and promote awareness of creative tourism in our city via a website,, which links visitors to local arts businesses offering interactive workshops 

The classes will take place March 26 through June 4, 2013. Sessions will include how to participate in the Santa Fe Creative Tourism program, increasing web presence, savvy social media usage, and other business development topics, as well as an interactive workshop on pricing artwork. The classes will include a combination of lectures and demonstrations. The consultation appointments are offered to artists, artisans, and craftsmen interested in working with the Creative Tourism program. 

Class Schedule:
March 26:        How to Participate in Creative Tourism

April 2:             Basic Websites through Blogging: BlogSpot, WordPress, Blogger, and More

April 9:             Press Releases and Public Relations with Jim Luttjohann and Staci Golar

April 16:           "Pricing Your Work from a Reality-Based Perspective" with Bette Bradbury**

April 23:           Basic Professional Development101 with Rod Lambert

April 30:           Email Marketing with Constant Contact, Vertical Response, Mail Chimp, and Others 

May 7:             Creative Approach to the Business of Marketing Art with Sara Eyestone

May 14:           Facebook, Twitter, Pinterest, and Google Plus: Harnessing Social Media

May 21:           Slide Show 2.0: Promoting Your Work with Digital Video using Apple iMovie

June 4:            Slide Show 2.0: Promoting Your Work with Digital Video using Windows Movie Maker

All classes are free and held from 6 p.m. to 7 p.m. in the Santa Fe Community Gallery, 201 West Marcy Street (at the intersection of Marcy and Sheridan). RSVP to

**The April 16 class will be two hours in length, from 6 p.m. to 8 p.m.

One-on-One Consultations:
Artists, artisans, and craftsmen who offer workshops and classes for the public within Santa Fe county are invited to sign up for a free consultation on Internet marketing. Consultations on creating websites and blogs as well as using social networks and other Internet marketing strategies are being offered free to small arts-related businesses interested in finding workshop customers Consultation appointments are available Tuesdays 10 a.m. to 5 p.m. starting March 26, 2013, at the Community Gallery.  Appointments can be made by contacting Chris Nierman at  or 505-913-7266.

The City’s marketing of Creative Tourism is centered on the website Listings are free to local art businesses that offer a hands-on workshop, class, or experience. Those wishing to place a listing should visit the site and see the tab titled “Get Listed.” The website is actively marketed through a blog, newsletter, and other websites.  

The City of Santa Fe Arts Commission is continuing to work with artists and arts businesses to further develop the organization and promotion of workshops that allow visitors to experience Santa Fe in a hands-on fashion. Partnerships and collaborations with the hospitality industry and other entities are welcomed, such as artist residencies and shared promotional opportunities. This initiative was created as a result of the city of Santa Fe’s 2005 appointment to the UNESCO Creative Cities Network and builds upon the successful 2008 International Conference on Creative Tourism held in Santa Fe.

The City of Santa Fe Arts Commission (SFAC), an agency within the municipal government of the City of Santa Fe, provides leadership by and for City government in supporting arts and cultural affairs. The SFAC also recommends programs and policies that develop, sustain and promote artistic excellence in the community. For more information contact SFAC at (505) 955-6707, or fax (505) 955-6671.