High Fashion in the High Desert Sept. 17-20. . .read more. . .
Santa Fe Fashion Week (SFFW) will kick off its third annual Fashion Week September 17th-20th at the Santa Fe Convention Center, adding cultural significance and social responsibility to its roster – not to mention, celebrity designer Robin Ross-Flemming -official Evening-Wear designer for “Dancing With the Stars” – along with up to 30 Established and Emerging Star Designers such as Santa Fe Designer Orlando Dugi of DUGI fashions, Aaron Fust of Syrup Swimwear, and Ezra Estes Director of Fashion Design, Santa Fe Community College and designer brand Seams Unusual.
Executive Producers Stephen Cuomo and Amanda Caserta have teamed up this year to firmly place themselves within the fashion industry as Thought Leaders and Agents of Change. SFFW strives to turn cultural norms and beauty standards on their collective heads, emphasizing ’beauty from the inside out’, with a focus on social responsibility and better, green-er choices within the industry. This year brings some notable changes in structure and a strengthened focus, adding educational “breakout sessions”, with a new emphasis on courting industry buyers and leaders to its stellar lineup.
With its rich legacy, Santa Fe is the perfect host city for a fashion week of SFFW’s caliber. Situated within the Southwest in picturesque New Mexico, Santa Fe has been voted as the “Number One Shopping Destination” USA Today’s Readers’ Poll – beating out mainstream Chicago, Los Angeles, and New York.
“…For me, the romance of the desert is the convergence of its stark and expansive beauty and the moment you realize how it’s teeming with life, the moment you kick over a rock…” -Amanda Caserta
The beating heart of Santa Fe – The Plaza – sits at the towns’ center. Rows of long-established boutiques lie along streets boasting beautifully preserved examples of Spanish Pueblo Revival architecture. Turn a corner, and you enter yet another enchanting world. Canyon Road, the chosen site for SFFW’s Shop n Stroll, boasts over 100 Fine Art galleries, boutiques and restaurants almost magically coexisting within a one half-mile stretch. Like entering a forgotten labyrinth, one feels as though they’ve stumbled upon some secret oasis. Founded in 1610, Santa Fe is well known for its deep and rich cultural history. People have chosen to travel from around the world to visit the area, drawn to Santa Fe as a place of peace and the hard-to-define spiritual significance many find there. Santa Fe Fashion Week is honored to add to the value and cultural significance of Santa Fe, never forgetting the precedence and high bar set by the area that keeps so well with progressive and established SFFW values.
The Event Schedule:
This years’ fashion week will last four days bringing together the finest in high fashion and Fine Art. Tying in sister-city Albuquerque, SFFW’s Meet N Greet party will kick off Wednesday August 17th at Toni and Guys at 2201 Uptown Rd NE Ste F Albuquerque, NM 87110. Toni and Guy has been a “global leader in the hairdressing industry” with over 50 years of experience. Beginning in London, England in 1963, Toni and Guy is led by the Mascolo family – franchise owned by New Mexico local Joe Lirossi. Toni and Guy is a regular SFFW sponsor and will be doing the hair and makeup for the show. This year, Lirossi will be taking an active role this year as a Director in SFFW’s runway show.
On Thursday August 18th, 5pm to 7pm the SFFW Shop n Stroll on Canyon Road will bring together their top designers and world renowned Art Galleries. Notable are Contemporary Gallery Winterowd Fine Art and Ronnie Layden Fine Art Gallery featuring both traditional and contemporary oil paintings as well as black and white photographs. SFFW Shop n Stroll combines the unique experience and perspective of Artists and Art buyers with the unique influence and perspective of 2014 SFFW Designers (along with their designs) showcased in 2014’s Runway Show. This year the event will be open to the general public and will be an opportunity to peruse and obtain some of the seasons’ most unique and upscale fashions – fresh for the runway – alongside some of the most sought-after Fine Art ranging from .
Friday and Saturday August 19th and 20th, from 12-4 will boast our SF Fashion Market. Here is where our vendors, sponsors, and fashion bloggers will be participating in our event. Our busy designers will be attending as well and holding appointments with buyers, available on a limited basis to the public.
Doors open at 6pm for the Runway Show. Tickets start at $25. Runway show begins at 7pm. Sparrow Dance Productions will be performing throughout the evening.
About Santa Fe Fashion Week (SFFW)
2014 will mark Stephen Cuomo’s third Fashion Week for Santa Fe. In the past two years SFFW was held at Buffalo Thunder, and the company is excited to be moving the event to the heart of Santa Fe at the Santa Fe Convention Center. A fluid work in progress, SFFW as a brand is continually adding value to its designers and attendees. 2014 boasts more buyers, more sponsor opportunities, and features up to 30 designers. Says Executive Producer Stephen Cuomo: “SFFW mixes the flavor of local and southwest fashion, never forgetting that we are a Global Citizens seeking to melt/mix all facets of fashion from around the word, while still representing New Mexico, Santa Fe, and the southwest within and throughout our global community.”
From the 2014 Designers Package:
“Santa Fe Fashion Week, New Mexico’s Premiere Fashion Week, has already become the most prestigious and upscale fashion event in the southwest. We have created an affordable opportunity for designers, and jewelers to showcase their talent and establish a new fan base. We remain determined to continue to promote and increase awareness of the region’s fashion and design as well as to create communication and commerce for business. As most local New Mexican Residents already know, this state is comprised of a close network of tightly-woven communities that understand and care about their neighboring counterparts… living in the Land of Enchantment offers many benefits. The free and creative energy of the many spirits who currently reside in this magical territory can attest to the free and independent attitude that defines the special nature… of New Mexico”