How the West Was Worn Part 1 | Andrea Clark’s Style Council

- April 5, 2017

Double Take and Cowboys and Indians Take the Santa Fe Western Fashion Scene by Storm

There’s no better place to honor your inner cowpoke than in Santa Fe with its abundance of western wear shops—and an ample selection of both vintage and new merchandise. Whether your tastes (and wallet) skew toward a bargain or a high-end western fantasy, Santa Fe’s friendly and knowledgeable retailers are ready to give you a leg up on western fashion. While some shoppers feel they can never have enough concho belts, boots, and fringe jackets, others seek one quintessential piece to express their western style. No matter where you fall on the spectrum, read on to find out where to go for a range of inspiration.

For 28 years, Double Take (320 Aztec  St.) has been one of the premier consignment sources for getting your western on. With a superior quality of carefully selected merchandise, owner Suzanne Wissman says the sheer volume and range of prices means that there’s something for everyone. The abundance of western apparel here is astounding. Choose from boots, leather jackets, vests, chaps, hats, bolo ties, and belts to fringed leather and beading bags and even a fine selection of fiesta dresses. On a recent trip, a variety of shirts from western faves such as Rockmont Ranch Wear, Scully, and H Bar C shared space with less classic labels like Lucky Brand. The amount of boots available can make your head spin, and includes pairs by Tony Lama ($189), Larry Mahan ($429), Dan Post ($79), and a snazzy red pair by Luchese ($279).

The whole family can get in on the action at Double Take—and a separate room dedicated to kids’ western apparel, footwear, accessories, and even toys lets children (newborn through teens)  explore their own western front. The majority of the boots and cowgirl/cowboy shirts are new, with a smattering of consignment available. While Wissman says that boots and hats are popular sellers, she recommends turquoise and silver jewelry to shoppers just stepping into the western trend, “because they become more and more collectible as time goes by.” The stocked cases of silver jewelry are impressive and you can find authentic Fred Harvey era pieces as well as works by William Spratling (credited as a founder of the silversmith movement emanating from Taxco, Mexico in the mid 20th century). Pieces from either can range into the thousands, but of course there are many wonderful pieces in all ranges of prices.

For a playful and updated western experience, look no further than Cowboys and Indians (72 East San Francisco St.), right off the Plaza. This eye-catching retailer has built a strong following for its ability to offer statement western pieces at reasonably affordable pricing. According to Evelyn Diaz, floor manager, shoppers come for up-to-the-minute Double D Ranch apparel as well as merchandise from Roja and the romantic Marrika Nakk line. A spirited Double D western beaded shirt runs about $220, and an embellished Double D t-shirt with concho design and stitching will set you back $159. There is also a selection of flirty western dresses and separates geared toward a younger customer. “This is the perfect stop for mother daughter shopping,” says Diaz. She also says that although they do see a quite a few European shoppers they aim to make locals feel comfortable. “We think our prices reflect that attitude, and we occasionally run promotions for locals.” Look for an exclusive Liberty Black boot collection coming late spring/early summer priced in the $250 - $400 dollar range.

The western shopping trip continues next week, with stops at Back at the Ranch, Santa Fe Vintage Outpost, and more.