“New Mexico True” Holiday Festivities

Staff | - December 2, 2013

'Whether you are visiting from out of tate or live right here, these enchanted events are well worth the trip.'

The magical New Mexico holidays are upon us and NMTD brings you its list of some of the most uniquely New Mexican festivities this season. Whether you are visiting from out of tate or live right here, these enchanted events are well worth the trip.

Christmas on the Pecos - Carlsbad
Nov. 29 – Dec. 31
River of Lights – Albuquerque
Nov. 30 – Jan. 5
31st Annual Madrid Christmas Open House – Madrid
Weekends beginning Saturday, Dec. 1
Riverglo – Farmington
Dec. 6 – 7
Nob Hill Holiday Shop & Stroll & Twinkle Light Parade – Albuquerque
Dec. 7 from noon to 10:00 pm
Christmas at Kuaua – Coronado Historic Site
Dec. 8
Light Among the Ruins – Jémez Historic Site
Dec. 14
Elephant Butte Luminaria Beachwalk & Floating Lights Parade
Dec. 14
Canyon Road Farolito Walk – Santa Fe
Dec. 24             
Albuquerque Old Town & Country Club Luminaria Bus Tour – Albuquerque
Dec. 24
Christmas Eve & New Year’s Eve Torchlight Parades & Fireworks
Red River Ski Area - Dec. 24 & Dec. 31
Taos Ski Valley – Dec. 24
Pajarito Mountain Ski Area – Dec. 31
Angel Fire Ski Area – Dec. 24 & Dec. 31
GLOW Winter Lights Event at Santa Fe Botanical Garden – Santa Fe
Th, Fri & Sat nights beginning Dec. 5 – Jan. 5
Renaissance to Goya: Prints and Drawings from Spain – Santa Fe
New Mexico Museum of Art
Dec. 14
Lights & Luminaria Bike Tour – Albuquerque
Dec. 25
Frozen Turkey Race – Red River Ski Area
Nov. 28 at 12:00 pm
Polar Bear Plunge – Eagle Nest
Jan. 1
Ski Apache Dummy Gelunde Jump – Mescalero
Dec. 21 from 1:00 – 4:00 pm
And to get yourself into the “New Mexico True” winter groove, check out these stunning winter videos from NMTD’s first ever winter-specific ad campaign!

The campaign aims to charm potential winter visitors with stunning “New Mexico True” advertising that includes cable TV, in-cinema, in-airport, print, and digital media targeted at fly market travelers. Cable ads will air in Dallas-Ft. Worth and Phoenix in October and November with print scheduled in AFAR, Outside Magazine and Texas Monthly in October. As part of NMTD’s partnership with Southwest Airlines, print ads will appear every month in Southwest’s in-flight magazine, along with a targeted digital and email component. The Department is spending $800,000.00 on the October to February campaign.

From a New Mexico Tourism Department media release...