Shopping Downtown Santa Fe

Greta Chapin McGill | - June 25, 2012

"Just a few lovely spots contributing to making shopping the number two reason visitors flock to the City Different"

Santa Fe fashion is as unique as the landscape. It comes from within, starting with a glowing, stinging desire that no matter what you wear it must be a true reflection of the inner you. Walking down any street in any town you can single out the woman or man equipped with fashion in an instant. I am a woman who walks into a department store, becomes bored to tears and never buys a thing. I spend entire nights surfing fashion forward websites and get Facebook updates from Mercedes Benz Fashion Week Worldwide just to get an idea. I love shopping and Santa Fe is a place to find true shopping happiness.

Shop Downtown

Time to share a few favorite downtown Santa Fe shops where this unabashed fashionista is always pleased with what she finds and where you can meet skilled customer service-driven staff glad to help you bring forth your inner fashion desire and put together ensembles effortlessly.

Perfect Shoes

Shoes to me are the essential accessory. The purchase of an amazing pair of shoes is the perfect tonic. Eternity, located at 127 Water St.  is an intimate little spot where stellar shoe designers Roberto Cavalli, Sacha of London, Peter Kaiser and my personal favorite Stuart Weitzman have the ability to make your feet feel special. Take a seat in the comfortable and elegant fitting area and let Heather Hakanson, the superbly styled manager, take your fashion sense to another level.

On my first visit, owner Kaldoun Sassila charmed me into an irresistible pair of red shoes; joy every time I open my closet! Lovely exquisite French dresses and beautiful handbags keep you coming back to check Eternity’s extensive inventory. You meet the most interesting people trying on shoes. Opening their second location at Plaza Mercado on San Francisco Street, Eternity is one of my absolute favorite spots in Santa Fe. Save those sparkly Stuart Weitzman’s for me!


Vintage fashion is hot, so do visit Talulah at 129 W Water St.  If you have seen the hit AMC TV series "Mad Men," you know everything old is new again and Talulah has what you need to get the look. Carlos Romero and his lovely wife Angela hold forth in this cute little boutique, named for their shar pei pup. They carry designers from California, Albuquerque and Santa Fe. Handbags and great accessories complete their inventory. You can even snag a great little diva-licious rhinestone collar and other items for your little best friend The styles are young and fun.

One of the most innovative and interesting things about Talulah is the Besame Vintage makeup line. These products are made with original 1930’s formulas for mascara, lipstick and rouge. Makeup innovator Gabriela Hernandez, author of  "The History of Makeup,"  is the force behind this truly great makeup line. Bring back the true glamour of the color red in classic pot rouge and get a mascara with a beautiful fragrance enticing you every time you flutter your lashes. Get glamourous with Carlos and Angela at Talulah.

Boutique Shopping

Regular fashion savvy visitors to downtown Santa Fe know and love Uli’s. Located at 208 W San Francisco St. and in Los Alamos for more than 25 years,Uli’s is a true boutique. Find something unusual for anyone on your list in Uli’s extensive inventory.

German-born Uli came to New Mexico more than 30 years ago,  when her husband took a job in Los Alamos. She and her staff have a special talent for dressing different bodies and an incredible eye for what fits. On my first visit, Uli showed me a slim pair of chocolate brown pants. My reaction was, "Oh no I can’t wear those." Uli said “I know what I do.” After trying on the pants, which fit like a dream I have gotten nothing but raves every time I wear them. Find fine European styled men’s and women’s wear, shoes, lingerie, trendy kids gear, great accessories, bridal, sensual bath soaps, and even a high style expresso machine at the complete boutique; Uli’s on San Francisco street,

Santa Fe Dry Goods is another downtown boutique specializing in unique pieces to make your wardrobe pop. Owner Shoban Porter is a Santa Fe native and her store has been on the northwest corner of the plaza for 22 years. Stop by for unique designer looks in subdued colors from Issey Miyake, Donna Karen and one of kind shoes from designers like Trippen. Find the one special piece you will love for years and get the traditional Santa Fe layered look with a fashion forward twist.

The atmosphere is elegant and the knowledgable sales staff will guide you to your best look. Men’s wear is impeccably chosen for classic, well-constructed, hand-finished beauty. The accessories are works of art and unlike any seen anywhere in town. It is worth a trip to Santa Fe Dry Goods just to look at the museum quality beauty of each hand selected item. The bold opinion and point of view of Santa Fe Dry Goods is a must for men and women looking for something unfussy and practical with gorgeous craftsmanship. Exhibit your strength and individuality at Santa Fe Dry Goods.

These are just a few of my favorite shops in Santa Fe and there are certainly other standouts when you need a particular ensemble. Laura Shepard is the place to go for unique handmade custom bridal, mother of the bride or special occasion dressing and certainly stop by Goler, the Southwest home of Donald Pliner shoes, for something special and comfortable for your feet. A downtown shopping trip leaves you happy and full of energy I guarantee you will find something to excite you.

Exercise the Santa Fe Fashionista living within, shop downtown Santa Fe and collect lots of beautiful bags from these great stores. Just a few lovely spots contributing to making shopping the number two reason visitors flock to the City Different.