'This new name will better reflect what the dynamic grassroots nonprofit has grown into over the past ten years.'
On November 18, 2013, the International Folk Art Market will adopt a new name for its expanding umbrella organization: International Folk Art Alliance (IFAA). This new name will better reflect what the dynamic grassroots nonprofit has grown into over the past ten years. It not only puts on what is now the largest market of its kind in the world, but also is recognized as a leading advocate and partner to folk artists internationally. Over the past decade the organization has expanded business development programs, partnered with like-minded global foundations, and is laying plans to host new markets—all with the goal of empowering international folk artists year-round—and the IFAA name reflects the full spectrum of that work.
The flagship Market in Santa Fe will continue to be known as the International Folk Art Market | Santa Fe, with the IFAA housing the Market as well as all present and future programs the organization offers.
“The new name more accurately represents what the organization has become,” says Shawn McQueen-Ruggeiro. “The slogan ‘We are more than a Market’ could not be more true. It’s an exciting time. Together, we will continue to create a world that values the humanity of the handmade, honors timeless cultural traditions, and embraces the vision of dignified livelihoods for folk artists across the globe.”
Steve Wedeen, an IFAA board member and president of the advertising-and-design firm Vaughn Wedeen Kuhn, lead the new branding efforts. A new website and ad campaign will roll out in 2014; a new home page launches November 18, 2013.