5 Factors of a Great Marketing Team

- December 5, 2012

Action Wednesday/People

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are going to discuss how to start building a great marketing team.

In a book called The Five Dysfunctions of a Team Patrick Lencioni describes the factors that hinder outstanding team performance. I thought it would be fun to flip that around and discuss the five characteristics are that make a great marketing team.

Let’s take a look at each one of the elements in Lencioni’s model. The first is trust. An environment that promotes trust is one in which team members will be able to take risks, ask for help and be given the benefit of the doubt. Second is conflict. Teams need some amount of conflict to generate engaging conversations around the table when brain storming new ideas and discussing critical topics.

Next is commitment. All team members should be on the same page, align with the goals and move forward without hesitation. Fourth is accountability. This factor is a very important to success. Ensure team members are accountable for their tasks. Apply pressure on them to follow through to completion if necessary.

Lastly is attention to results. All team members should be goal driven and able to deliver on their assigned tasks.

Trust, conflict, commitment, accountability and attention to results. Those are the five factors of a great team. Focus on pulling individuals with these skills together. Start by selecting one characteristic that you think is the most important to begin working on to improve your team. If you spend time working hard to build your team, you are going to have great marketing results in the coming years.

That concludes Action Wednesday. Join us tomorrow for Recon Thursday. To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

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