Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing. Today is Digital Friday and I’m going to share five great reasons to blog.
To blog or not to blog, that is the question. Blogging can be a big time commitment. You have to create relevant content that’s going to resonate with your customers. Blogging just for the sake of blogging isn’t going to add value if no one follows you. Blogging is a good fit for some business owners and perhaps you’re that person.
Here are my top 5 reasons to blog.
First, it keeps you on top of your game. When creating a blog and presenting it to your audience you have to stay current on your subject matter and be an expert.
Number two, you become branded as the expert because you are now creating original content and people are following you, trusting your brand, and becoming more confident in your information.
Three, it creates an inbound marketing campaign. We’ve talked about the importance of that previously. You are creating a presence on the internet and competing against other businesses that are also creating inbound marketing campaigns.
Four, it is a very useful tool. When I am talking to potential clients I send a link to one of my video blogs that directly relates to what we’re just talking about. The blog is a powerful marketing tool in its own right.
And five, you are able to engage your followers. They will comment, share likes and dislikes and you have the opportunity to respond and develop a relationship.
These are some of the many compelling reasons for blogging. However, it isn’t for everyone. I love blogging. I’m communicating with you right now and creating a relationship. If that is something you would like to do, then seriously consider blogging in the future.
That concludes Digital Friday. Join us next week for Smart Monday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or firstname.lastname@example.org. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.