7Ps of Marketing: Process

- March 19, 2012

Smart Monday/Process

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing.  It’s Smart Monday and we are continuing our series on the 7Ps of Marketing.  Today’s topic is Process.  Before I get started I would like to thank you for following Once a Day Marketing.  I know you are thinking about marketing, even if you aren’t applying the tips I am sharing every day.  You should feel good about it because over time your business is going to be more successful. 

What is Process?  Process is a set of clearly defined tasks or actions that create a specific result.  With respect to marketing there is an internal process and an external process.

The internal process is the strategic planning and implementation of that strategy to brand and market your product.  External process encompasses all the touchpoints where customers engage your company, product or brand.   Your goal is to ensure all customer interactions create a very favorable experience.

If your internal process is not well defined and you aren’t planning / creating direction for your organization, how will you achieve your desired result?  Regarding the external process, if you aren’t critically reviewing every touch point that your customer has when they engage your company and their experience buying your product, you will miss an opportunities to increase customer satisfaction and well as sales.

Good process is the key to success in virtually every endeavor and especially with respect to marketing.  I hope I’ve given you the inspiration to review your process both internal and external to determine how you can make improvements for your company and customers in the future.

That concludes our Smart Monday.  Please join us tomorrow for Strategic Tuesday.  To discuss a one on one service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com.  I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.