7Ps of Marketing: Strengthening Your Weakest Component

- December 25, 2012

Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. Today is StrategicTuesdayand we're going to revisit the 7Ps and talk a little bit about shoring up your weakest component.

It's our nature to be experts at things and now that you are becoming familiar with the 7Ps of Marketing I'm sure you're becoming an expert at some of the 7Ps but probably not all. When it comes to marketing and branding you have to ensure you are addressing all of the 7Ps.

First take a look at your strongest Ps; perhaps product or price are the areas that you are really getting good in. Next ask yourself which Ps are your weakest. Does your process require improvement? Do you still stumble over your physical evidence? It's important to identify which P is the weakest and develop strategy around how you are going to move forward to eally enhance that particular P.

Every one of the 7Ps is so important that if you neglect one, even if you are doing a good job elsewhere, it will bring down the value and impression of your brand. For next year, think strategically about how you will raise your weakest component to equal the level of your strongest Ps.

That concludes Strategic Tuesday. Join us tomorrow for Action Wednesday. If you need any branding or marketing support, please contact me to discuss an online or onsite service engagement. You can always find that information at the end of this video. I'm Jim Glover, That Branding Guy, for Once a Day Marketing™ and we will see you next time.

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