Advertising Deals: Seek and You Shall Find

- June 20, 2012

Action Wednesday/Promotion

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and I want you to know there has never been a better time to promote your business.

The economic rebound is not here yet. There are still many people and businesses trying to sustain themselves in the slow economy. One of the things businesses are doing is cutting back on their spending. In particular, they are cutting back on their advertising, which means that the advertising channels are hungry for your business.

Your action item today is to look at the various service providers and advertising channels. Start with the content providers, businesses that produce videos, design websites, and create social media marketing and print. Those companies have probably seen a decline in their business and are willing to negotiate on the development of content for you.

Traditional advertising channels such as radio, TV and print have seen slower business as well and may be willing to negotiate a better deal with you. They may increase the reach, frequency or size of the placement for the same dollars. You will receive a larger presence for your advertising with same spend.

Even in slow times it’s very important to continue to promote your business. When your customer is finally thinking about spending money you want to make sure they are also thinking about you. Take advantage of the deals that various channels are offering and explore new advertising channels as well. If your competition has slowed advertising, you will be in a good position to gain additional mind share in the marketplace. When the economy finally turns around, you will be in a much better position to capture more market share as well.

Thank you joining us for Action Wednesday. Be sure to tune in tomorrow for Recon Thursday. To discuss an online or face-to-face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.