An International Take on Branding

James Glover - March 10, 2015

Knowledge

Listen to our featured Ask Those Branding Guys™ radio show podcast: Russia and President Vladimir Putin.

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed how governments are using branding to shape their political images. Joining us on the show was Risto Haataja, CEO of the Temi group, an International security firm. The Temi Group is in the business of protecting their clients' interests and enabling them to work successfully by proactively identifying challenges and threats.

Haataja shared that western countries have capabilities to secure their nations; often foreign countries or factions groups that don’t have the same level of resources have turned to other means to get out their message and have created an information war.

Information war is not propaganda which puts a specific spin on the truth. According to Haataja, after the Cold War we moved into a new era of groups using culture and information to create facts or a “reality” and spin it in any way that suites their goals. He cited examples of how Russia and President Vladimir Putin use this approach.

Those Branding Guys reminded listeners that companies have to be prepared for social media attacks such as the Sony/The Interview movie late last year. They should have processes and procedures in place to respond to such a threat and make decisions. This will ensure a planned, thorough response and avoid the potential of making the situation worse.

Tips that Haataja shared include not believing everything you hear or see on social media. Take the time to investigate, especially before you take action on anything.

Enjoy the show.
 

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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