Be Selective with Your Social Media Campaign

- November 16, 2012

Digital Friday/Positioning

 Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™.  Today is Digital Friday and we are discussing why it’s so important to be very choosy when you start your first social media campaign.

Social media is growing fast, which makes it difficult to keep up with all the potential sites available as an outlet for your marketing message.  I know from my own experience with Once a Day Marketing™ that you want to be everywhere but you really can’t.

A fellow consultant, Jan Zimmerman, says when it comes to social media it’s either your money or your life.  Meaning that you spend a lot of your money to launch a social media strategy or you spend a lot of your time to make it happen.

I highly recommend that you do have a social media presence for your business.  If you are considering moving into this channel, it’s important to determine which social media site is the best fit for your business and reaches the audience you want to target.  Research the various choices, talk to colleagues, read blogs and look at what similar businesses are doing.  Select the best option, then design and launch your campaign.

Start with one or two social media sites to begin with.  This approach will get you started and allow you to learn the process.  Leveraging social media will also enhance your search engine optimization.  Lastly, I recommend that you really perfect your involvement with one social media site before you move on to the next.

That concludes Digital Friday.  Join us next week for Smart Monday.  To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or  I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

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