Becoming a Social Business

- December 7, 2012

Digital Friday/Process

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Digital Friday and we are going to delve a little bit deeper into the importance of being a social business.

Becoming a social business is more than just using social media like twitter and Facebook.  It means you have made a serious commitment to social media and to engaging your customers, vendors & partners and your employees through these tools.  A truly social business is seeking to be an industry leader in social media as well.

The Dachis Group is a company that tracks social media businesses.  They looked at 25,000 companies and 27,000 brands to create an index that rates the top social businesses.  This list includes companies as Viacom, who was #1; Disney, Google, P&G, Nike and the NBA.  When you hear these names it’s not surprising that these companies are the world’s leading as social businesses.

For these big brands, it’s about more than just having the resources to engage social media.  They understand the importance.  They know being a social business builds brand awareness, loyalty and even brand love and, that it increases mind share and advocacy.

The question for you as you move forward with strategic planning for the next year is how important is becoming a social business to you?  My recommendation is that you consider it to be very important and put it high on your list of 2013 goals. 

That concludes Digital Friday.  Join us next week for Smart Monday.  To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or  I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

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