Boomers & Seniors: Targeting a Lucrative Market

- November 1, 2012

Recon Thursday/Positioning

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday. If your marketing plan doesn’t already include targeting Baby Boomers and the Senior population, I am going to share some statistics that may motivate you to reconsider.

Information for today’s blog comes from a recent issue of Entrepreneur Magazine. In an infographic about Boomers and Seniors they share the size of the market, income and spending statistics.

The combined market for Boomers and Seniors in the United States is 117 million people. Collectively they spend $2 trillion dollars annually and account for more than half of the sales in most categories across all purchases. One out of four consumers is a Boomer and 40% of affluent consumers are Boomers with an median household income of $140,000. Those same Boomers, 46% of them, have a net worth of approximately $2 million.

Those are pretty amazing statistics. If you haven’t been targeting Boomers and Seniors evaluate whether or not incorporating that segment into your marketing plan is a good fit for your company. They have the desire to spend money and, even more importantly, they have the money to spend.

That concludes Recon Thursday. Join us tomorrow for Digital Friday. To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

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