Branding Impact of The Bachelor TV Show

James Glover - February 17, 2015

Strategy

Listen to our featured Ask Those Branding Guys radio show podcast: Bachelor TV Series Profiles Santa Fe

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed the impact of The Bachelor TV show’s recent filming in Santa Fe. Joining us on the show was with Ed Pulsifer, Director of Sales at La Fonda on the Plaza. One of the most memorable scenes was photographed on the La Fonda outdoor terrace with the Sangre De Cristo mountains and the St Francis of Assisi Cathedral in the background.

Pulsifer shared that La Fonda along with numerous local business collaborated to make The Bachelor’s visit to Santa Fe a resounding success. Cast and crew stayed at Buffalo Thunder Resort and events and filming took place at other locations in the area.

The Bachelor has about 14 million younger viewers who were treated to a look at the wonderful scenery in and around Santa Fe. This is a critical impact to the city since the current visitor demographic is 50+ and businesses would like to penetrate the growing millennial market which will soon surpass the Baby  Boomer in size and spending capability.

Following the show, La Fonda has seen a spike in interest on their website by groups and couples planning weddings. Those Branding Guys shared their insight that Santa Fe will be experiencing the effects of The Bachelor filming here in town for a long time to come.

The investment made to bring the show to Santa Fe is paying off through national and international exposure.

Enjoy the show.
 

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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