Branding: Show Your True Colors

- September 26, 2012

Action Wednesday/Positioning

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday. I was hiking this past weekend where the aspen trees are changing color and that color inspired what I am going to share with you today.

Right now our local mountains are spectacular with very vibrant Fall colors and that made me think about the question: what are the true colors of your brand? Are the colors standing out? Is the brand resonating in the minds of customers? Are people attracted to it just like they are to the aspens trees right now?

Continuing with this metaphor, what are the colors of your brand? It’s comprised of several aspects; 1. What is at the heart of your brand? 2. Why are you in business? You should be in business for a specific purpose which will add another colorful leaf hanging on your tree. 3. What differentiates your brand? Imagine if all the leaves were green, then they turned yellow but a very bright red one stood out. That red leaf represents what is unique about your brand and what differentiates you in the eyes of your customers.

For Action Wednesday I want you to consider your “leaves”. What color are they? How can you really make them stand out? Create something that customers will notice. It can be any aspect of branding because everything you do will reflect the colors of your business.

If some of your colors aren’t quite what you want right now, plan to implement changes to ensure you get that green to turn into yellow and that your customers notice.

That concludes Action Wednesday. Join us tomorrow for Recon Thursday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

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