Branding with Facebook

- February 17, 2012

Digital Friday/Positioning

Hello again, I’m Jim Glover, That Branding Guy, for Once a Day Marketing, and it’s Friday.  You know what that means, it’s Digital Friday and today we’re going to talk about Facebook.  Our topic is: Branding with Facebook.

Boasting 845 million subscribers, Facebook is the largest social networking site by far.

It is a tool where you can create an online persona for your company, brand, and products.  Many large companies are already doing so. Also, there is a trend called social commerce where e-commerce and social media are coming together.  Rather than the customer coming to you, you are reaching out to them. 

McDonald’s, Target and Staples all have social commerce sites.  This may be a good time for you to start thinking about having presence on Facebook as well.  If you are going to jump into the world of Facebook, formulate a solid strategy so that you are successful.

First you have to have a Facebook site, if you don’t, go to and establish your Page.  Once you have 25 individuals who have “Liked” your site you can obtain a unique web address.  Mine is

Next, create site content that is meaningful to your audience by posting items/information that they will find compelling.  Carefully consider the type of content that is relevant for your customers. 

Time will also be required to devote to marketing the site.  Just because it’s online, people aren’t going to find it.  Through your social media and traditional marketing efforts, tell people about your site, invite them there, ask them to “Like” you, comment and share their feedback. 

Then develop a strategy to keep them coming back.  Now, how do you do that?  You can become a resource, perhaps customers will be able to ask questions of you as I encourage on Once a Day Marketing. 

You may also consider providing some type of information free of charge.  In my case at Once a Day Marketing, I am providing free branding and marketing advice. This is content that people value.  They keep coming back because I am seen as a marketing source .  Visitors to the site are able to research the 7Ps of marketing, price, promotion, place, product, etc. as well as view video blogs that will allow them to seek solutions for whatever their marketing challenge may be.  Use Facebook in a way that makes sense for your audience.

Facebook can be a pivotal part of a social media campaign and a great way to interact with your customers.  The price is right, it’s free.  I believe that it will continue evolving into an even more robust marketing tool, including expanded social commerce and other enhancements that Facebook will unveil in the future.

Thanks for joining me for another Digital Friday here at Once a Day Marketing.   I hope you will visit my page at, say hello, “Like” us, comment and share with your friends.  

If you are interested in working with me directly in a one-on-one service engagement around how I might assist to enhance your brand or company, feel free to contact me, information is at the end of this blog.  I am Jim Glover, That Branding Guy, for Once a Day Marketing, and we will see you next time.

James Glover: (505) 501-1330 or