Building Customer Loyalty Programs

- June 5, 2012

Strategic Tuesday/Promotion

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing thank you again for following my blog, that means you are looking at marketing every day so you should pat yourself on the back for a job well done.

Today is Strategic Tuesday and we’re going to look at the question of whether or not you are rewarding your loyal customers.

This is a very tough time to be in business.  Prior to the explosion of digital format and social media your company likely competed in a small/local market.  With the advent of the ever-growing digital environment, you may now be competing in a global market place.

In this very competitive landscape I know you are working very hard to land the customers that are using your business.  The strategic question is whether or not you are doing a good job of rewarding loyal customers who continuously seek out your product.

There are many ways to thank your repeat customers for their business.  You can have a formal system or an informal system.  In a formal system you keep track of all the exchanges with your customers.  An informal system is a less complicated.  An example of an informal reward process may be a stamp card from a local restaurant.  After the customer presents it to be stamped for a specified number of meals, they are rewarded with a free meal.

There are all sorts of premiums offered such as free flights, hotel rooms and meals or, some offer discounts.  The main task is to keep track of the activities between you and your customers and reward them accordingly.

A well thought out customer loyalty program will ensure your customers feel appreciated.  The reward you offer should be something the customer will value such as the examples cited above.  In exchange they will be loyal and have a greater appreciation for your brand.

A reward program does maintain the loyalty of your customers.  The strategic question today is what sort of customer loyalty program will you devise?

That concludes Strategic Tuesday.  Join us tomorrow for Action Wednesday.  To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or  I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.