Building Online Customer Interaction

- August 17, 2012

Digital Friday/Promotion

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing. Today is Digital Friday and we are focusing on building online interactions with customers and potential customers.  My inspiration to talk about this topic is the fact that three different companies have provided opportunities for me to interact with them online in the past week.

We’ve talked a lot about the migration to digital media and how the world is shrinking as a result.  When you are interacting with your customers, it’s important that you create an experience to engage them further in the online environment.  Next I will review a few examples of large companies doing just that.

The first is Jiffy Lube oil change stores.  After having my car serviced the attendant said if I went online and shared my opinion of how my service was handled I would received a $10.00 discount on my next visit.  I thought that was pretty cool.  Next, I purchased a ream of paper at Staples office supply store and they directed me to go online to obtain a rebate on my purchase.

Finally, I received an email from MasterCuts haircut salon indicating that if I went to their Facebook site and “Like” them I would receive a coupon for a discounted haircut in the future.  I encountered three well known brands with three different campaigns in the same week.  This is an indicator of the increasing importance of developing online interactions.

Social media provides a great avenue for creating an opportunity for continued interaction.  For Once a Day Marketing I’m able to post a thought and followers will comment via Twitter, Facebook or LinkedIn.  That’s a great way to interact.  Consider what you can do strategically to ensure that you are interacting with your customers online.

That concludes Digital Friday.  Join us next week for Smart Monday.  To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or  I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.