Cheaper Ways to Wow Your Customers

- March 13, 2012

Strategic Tuesday/Process

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Strategic Tuesday, and we are going to be looking at ways you can save money within your organization and enhance your customers’ experience at the same time.

Let’s take a look at cheaper ways to wow your customers. Perhaps you have heard of the expression Faster, Better, Cheaper? That means the product you create is faster, better or both for your customers but it costs your less. This can be accomplished through both new technologies and more traditional means.

Let’s look at a couple of examples. First, in banking today you are able to slide your check into the ATM where it is scanned and imaged. The bank no longer has to open deposit envelopes or physically process the checks. Imagine the cost savings for the bank that result from no longer having to move and process thousands of checks on a daily basis.

In another example, some restaurant chains accept take-out orders over the phone and provide preferential parking and a pick-up location dedicated to take-out orders. Customers receive a quality product quickly. The restaurant doesn’t have to devote tables or as large a wait staff to the take-out process, everybody wins. The establishment saves money and customers have a faster, better product.

How do you go about saving money while enhancing the customer experience for your organization? Assess your delivery channels and look for areas of opportunity. Make a traditional enhancement or, convert a process to a new technology that costs less and provides a better service to your customers.

Once you have identified opportunities, review the costs and benefits associated with the change and, if you determine costs can be reduced by providing an enhanced product or service to your customers, you should seriously consider implementing. You may find that your customers are thrilled with something that is faster and better and for you it was cheaper.

That concludes this week’s Strategic Tuesday, please join us tomorrow for Action Wednesday. To discuss a one on one service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover,
That Branding Guy, for Once a Day Marketing and we’ll see you next time.

James Glover: (505) 501-1330 or