Cultivating Relationships: Connect With New Contacts

- October 18, 2012

Recon Thursday/People

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. You’ve been working hard all year to develop relationships and now it’s time to solidify those ties and that is what we are going to talk about today.

With the end of the year approaching, this is a good time to review the new connections that you have been compiling during the course of the year. I want you to make a list and prioritize who is a real possibility for future work or opportunities. Then plan to reconnect with them before the end of the year.

Using your prioritized list, decide the best direction to take to reconnect with these individuals. Determine whether to use e-mail, a phone call or maybe even a hand written note which I’ve talked about in the past. In your communication, remind them how you met and have a specific call to action such as discussing potential business, partnering or just to connect and firm up that relationship.

This recon work and then reaching out to your new connections may pay off for you. It will keep you on top of their mind and will enhance and build on the relationship. Who knows? It may even lead to business for your company before the end of the year.

That concludes Recon Thursday. Join us tomorrow for Digital Friday. To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

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