Describe Your Brand in 7 Words or Less

- July 10, 2012

Strategic Tuesday/Positioning

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing.  Today is Strategic Tuesday and we’re going to look at describing the essence of our brand.  It is relatively easy to think about but a little harder to do.  Before we get started I want to thank you again for your comments, Likes and shares.  When you have a moment, go to LinkedIn at look at the Once a Day Marketing Group, we’d love to have you join us.

Have you ever heard the phrase “elevator speech”? No?  Imagine you are on an elevator and Warren Buffet gets on at next floor.  He asks you to tell him about your business before he gets off in a few floors.  You have to succinctly talk about your business in the short elevator ride.

Start thinking about your brand, your assignment will be to describe it in seven words or less.

I asked myself that same question.  In a global overview of my company I would say we do video blogs, we are a social media and marketing company on Twitter, Facebook, YouTube and LinkedIn.  We provide online and face to face consulting to clients and also lecture about branding and marketing.  That’s a lot to pare down to seven words. This is what I arrived at:

We Inspire Companies to Market Every Day.

That is my seven word overview of Once a Day Marketing.  Your assignment is to create your seven words or less description of your brand.  Give it some thought, work with team mates and distill your ideas until you determine your seven words.  Then I want you to share it with me.  Give me a shout, tell me about it on LinkedIn, Facebook or Twitter and let me know what your seven word description is.

That concludes Strategic Tuesday.  Join us tomorrow for Action Wednesday.  To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com.  I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.