Designing Your Inbound Marketing Campaign

- October 17, 2012

Action Wednesday/Process

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday where we provide motivation for you to follow through on execution of your marketing plan. Today I would like you to consider designing an inbound marketing campaign.

I’ve talked a lot about inbound marketing and how important it is to a successful marketing and branding campaign. It builds brand presence in your local market and perhaps all over the world. It allows you do develop business relationships via the internet and it does provide lead flow.

Inbound marketing is a significant element to search engine optimization; enabling customers and potential customers to find you more easily through Google and other search tools. Keep in mind that your competition may have already launched their inbound strategy or certainly are planning to in the near term.

There are several factors to consider when developing an inbound marketing campaign. First, create the content you will share. Next, determine which platform(s) to use such as YouTube, twitter, LinkedIn, Facebook, Pinterest or one of the many others. Lastly, be clever and consistent as you roll out your inbound marketing campaign.

Take action and begin designing your inbound marketing campaign today. Start small and plan to launch it in the near future. Also, ensure you are monitoring the results generated from your efforts.

That concludes Action Wednesday. Join us tomorrow for Recon Thursday. To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

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