Developing Your Internal Marketing Process

- March 20, 2012

Strategic Tuesday/Process

Hello, I’m Jim Glover, That Branding Guy, with another edition of Once a Day Marketing. Today is Strategic Tuesday, and we are going to continue our discussion on the 7Ps of Marketing and Process,
looking at the internal process for your organization.

What are the elements of an internal marketing process? Let’s take a look at some of the pieces. First, there are the Mission and Vision Statements which we discussed in one of my previous blogs. We
also talked about something I refer to as Smart Goals which are very Specific, Measurable, Attainable, Relevant and Timely. Take a look at that blog as well.

The next step in the process is development of a long term strategic plan. This plan aligns with the Vision Statement and defines where you want your company to be in the future.

Following the completion of the strategic plan, create a marketing action plan. This is a map which defines the action items, responsibilities, budget and timetable for the deliverables. Once you begin
implementing those action items you will be better positioned to achieve your goals. The marketing process is about ensuring that you launch your marketing and branding plan as designed.

Let’s dive a little deeper into the development of the internal marketing process and look at two tools that will assist you in identifying your goals.

I like to talk about my Oregon Ducks, as you know. Head coach Chip Kelly has a mantra called Win The Day. He asks what they can do today to make the team better. You can ask the same question. What can I do today to make my business better?

I also use a technique called Reality Based Solutions.™ In that process I identify the next milestone I have to achieve to advance my business. Then I develop tasks to reach that goal. Following this methodology, you can create an action plan with specific, actionable tasks.

Once you ensure all the tasks are clearly defined, you are ready to implement. After you implement the action plan, review it periodically and make adjustments based on the results attained to date, then re-launch.

A solid internal marketing process will assist you in achieving your goals related to marketing and branding, leading to more customers and increased sales.

That wraps up our Strategic Tuesday. Join us tomorrow for Action Wednesday. To discuss a one on one service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.