Discovering Your Next Big Idea

- December 20, 2012

Recon Thursday/Process

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and it’s Recon Thursday. Our tag line is “Inspiring Ideas Inside” and today we are going to inspire you to find the next big idea for your company. 

I can’t stress enough the importance of innovation, it’s critical to everything you do in your company.  If your competition is slow to market, then you may be able to take advantage of an innovation to capture more customers and market share.  Next we are going to provide you with a few thoughts around where you can look for the next big idea for your company. 

You probably don’t realize it, but that next big idea is right out in front of you.  Here are some ideas to search for it.  First, ask your customers; they are knowledgeable about your product and people and they have good ideas to share about how to make your product or brand better. 

Next, ask your employees; they are literally in the trenches every day marketing your product and working with customers.  They also will have ideas to enhance your brand. 

Then look around your market landscape.  Review what your competition is doing.  Are there any tactics you like that you can borrow from them?  Determine if there are ideas you can apply to your business from the large companies that spend a lot of money and time marketing and branding.

Research major trends; there are numerous innovations emerging all over the world which we have discussed on Digital Friday.  Is there anything here that your company can take advantage of? 

Lastly, use the search engines to search for the 10 best fill-in-the-blank.  You may search the ten best ideas, trends, innovations or something more specific to your industry, brand or product.  As you begin to explore the search engine results; ideas are going to surface that may be a good fit to improve your brand or your product for the coming year. 

If you do this kind of research you are going to find great nuggets of ideas for your company.  You can take those ideas, prioritize them and drop them into your strategic plan.  Have some fun implementing to see which ones will take your company off in a new direction. 

That concludes Recon Thursday.  Join us tomorrow for Digital Friday.  To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or  I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time. 

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