Discussing Branding with The New Mexico Magazine

James Glover - January 30, 2015

Strategy



Listen to our featured Ask Those Branding Guys radio show podcast: Dave Herndon, Editor-in-Chief, New Mexico Magazine

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tourism and the branding of New Mexico with the Editor of the state’s magazine.

Joining us on the show was Dave Herndon, Editor-in-Chief of New Mexico Magazine. Part of the Department of Tourism, the 92 year old publication promotes travel throughout the state and focuses articles on history, culture, cuisine, lifestyle and related activities. This aligns well with the current New Mexico True advertising campaign.

Glover pointed out that for non-residents, which comprise 68% of subscribers, the publication with its enticing photographs creates anticipation and encourages visitors to plan what to do on their next visit. The magazine is also a great reminder of what the state has to offer.

Herndon shared that while circulation has not suffered in recent years, the rapid expansion of social media choices has lured advertisers away. To sustain itself, NM Magazine constantly works on audience development in an effort to attract new readers and followers.

Dave’s advice: choose your targets and focus your branding and marketing efforts there. You can’t be all things to all people.

Check out the New Mexico Magazine here.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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