Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today for Recon Thursday I am going to share a story of a challenge I faced this weekend when I was out running and encountered a few tumbleweeds.
In New Mexico a tumbleweed blowing across your path is a common sight. However, the other day when I was running in the arroyo I encountered the biggest pile of tumbleweeds I’ve ever seen. Talk about your mid-run challenge, it was completely blocking my path. I was still far from the target distance of my run, so I had to decide whether to turn around or determine how to get past those tumbleweeds.
I could have easily used that big wall of tumbleweeds as an excuse to turn around, but I felt compelled to solve the problem. My reconnaissance was to climb up the side of the bluff and look out past the wall of tumbleweeds where I could see that the arroyo was clear on the other side. So I navigated the top of the bluff, made my way back down into the arroyo and continued on my way.
Since this was an out and back run, I would have to manage that wall of tumbleweeds again on the return trip. Knowing they were there, I had already formulated my plan. I had gained personal experience of how to get around those tumbleweeds so it didn’t impede or impact my return at all, I just skirted right around them.
When challenges arise in your company, and you learn from the experience, it’s going to be easier the next time you have to face that obstacle. Finding the high ground and assessing the situation relates directly to what we talk about with respect to Recon Thursday. Whenever you are at an impasse, gather information, ensure you assess what’s around you and adapt accordingly.
That concludes Recon Thursday, stop by tomorrow for Digital Friday. To discuss an online or face-to-face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or email@example.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.