Enhance Your Visual Marketing: Free Online Design Tools

- December 14, 2012

Digital Friday/Physical Evidence

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Digital Friday and we are going to take a look at a few websites that provide tools which enable you to create graphics like the pros.

Hubspot is a great online resource for businesses. They recently sent out a blog that identified 13 free online sites that can assist you with the visual aspect of your marketing.  I looked at those sites and I was very impressed so I thought I’d share a few of them with you today.

I am not a graphic artist but I know how important good graphics are.  Let’s take a look at five of these sites, each with a different focus, which you can use to prepare good graphics.  First is Design Seeds, this is a great site that displays pictures and color palettes in those pictures.  This will give you good ideas as to which colors go together when designing a website or a brochure.

Next is Image Color Picker.  On this site you are able to put up a picture, touch on it and the site will tell you the HEX and RGB values for any color you click on.  Sometimes it’s important to know exactly how to describe a color.

Google web fonts is another excellent tool.  This site allows you to identify a font for your website or which fonts complement each other if you are using more than one.

Iconfinder allows you to find its content with a key word search.  Perhaps you are looking for an icon such as a coin or a directional arrow; type that in and it will return all sorts of free graphics that are available for you to use.

Lastly we’ll talk about Skitch.  This is a tool that that allows you to grab a snapshot of your computer screen and then enables you to add annotations or notes and use it in any kind of presentation that you are preparing.  You are also able blur out sensitive content or anything you don’t want to share.

You’ve heard me talk a lot about the 7Ps of marketing and in particular physical evidence which includes those visual cues that allow your customers to get a great impression of your brand.  With the power of these free online tools there is no excuse not to enhance the visual aspect of your marketing.  I hope that you have some fun with these sites and start impressing your customers.

That concludes Digital Friday.  Do your best to join us next week.  If you need any branding or marketing support, please contact us to discuss an online or onsite service engagement. You can always find that information at the end of this video.  I'm Jim Glover, That Branding Guy, for Once a Day Marketing™ and we will see you next time.

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