Experience Your America

James Glover - September 8, 2014


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at taglines and brandlines.

I am working with a client right now to develop a new tagline so taglines have been on my mind. I always pay attention to cleaver slogans; it's one of my hobbies.

With the Launch of the new NCAA football playoff system, ESPN recently released a tagline and campaign called "Who's In?" It's simple, easy to remember, fun and to the point. It is focused on who is going to make it to the playoffs, and for my money, brilliant.

Last week I spent time in Mesa Verde National Park, located near Four Corners in Colorado. As I was riding one of the park's trams, I noticed their tagline splashed on the side of the vehicle. It read: Experience Your America™. I smiled because this brandline, in my opinion, is right on the mark. I love our national parks and they truly are America's treasure. As the tagline suggests, they belong to every American to visit, explore and enjoy.

Today I have two recommendations for you. First, if you haven't experienced one of your national parks lately, plan a visit. You'll thank me for it.

Second, take a moment to review your tagline. Is it memorable, actionable, unique and does it reflect a benefit/value to your customer? Is it also available for copyright or trademark? If so, promote it to the best of your ability. If it seems a bit blasé, think about revising or modifying your slogan. If you don't have a brandline, now is great time to develop one.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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