Hello again, I’m Jim Glover, That Branding Guy, for Once a Day Marketing, where business takes shape. And today is Digital Friday so I know you want to get out for that weekend, let your hair down.( I would do that if I had any hair to let down.) We are going to keep today’s blog very short but I think it’s going to be one of the most powerful blogs that I can share with you about tactics you can use in the digital world.
Today’s topic is “Google Alerts: 24/7 Global Research.” We know that there is tons of information out there. We have talked about that a lot. You can use search engines to find that information which is very powerful. But do you have the time to spend with your busy schedule to do extensive online searches? You probably don’t. It would be nice, but what if there was a way for the Internet to do that automatically for you? That’s what Google Alerts is all about and that’s what we are going to talk about today in this segment.
What is Google Alerts? Simply put, it is a free service offered by Google that sends you automatic email updates about any keyword searches you like. That’s pretty dang powerful.
So how do you access Google Alerts? It’s pretty simple. Go www.google.com/alerts. Once there, it gives you a little menu to prompt you for your keyword search queries, when you want this email to come to you, how often it comes to you and so forth. After you make your query, you sit back and let Google do its research for you 24/7 all over the globe finding text, reports, PDFs, photos and videos. You name it, Google Alerts will find it for you, if it’s out there.
Why is this important for your business? Now you have a means to search anything, anytime and you don’t have to use your time to do it. Google Alerts is doing it automatically for you. You can search your product. You can search your company name. You can search your own individual name. You can get alerts related to all of this.
How about your competition? Automatically search their products, their company names, their marketing efforts and see if anything comes back to you. If you start seeing a barrage of things in the alerts, you know that your competition is really out there these days doing things to get attention on the Internet. This is a great way to find out what’s going on. It’s a powerful ally in the world of market research for your company.
Google Alerts is very powerful, very fast and very easy. I hope you start using it immediately. I told you I would keep this very short today. I’m Jim Glover, That Branding Guy, for Once a Day Marketing, and we will see you next time.