Got Milk? Differentiating Specialty Products

- August 23, 2012

Recon Thursday/Product

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing. Today is Recon Thursday and we’re going to have a serious conversation about milk.

It won’t be that serious of a conversation but milk is milk, right? I mean it comes from cows and it’s all the same. Don’t we typically just go out seeking the cheapest gallon of milk that we can find?

For many years milk was a commodity and typically competed only on price. But today consumers are willing to pay more for healthy products. There is a growing trend in the area of organic milk. Consumers feel it tastes better and is more natural, as a result they are willing to pay a premium. The same is true of soy milk and other products such as almond milk.

The point is - specialized products can command a higher price. Frequently they are the fastest growing category. Like organic milk in the health food industry, are you able to identify any trends that relate to your business. Can you find new products or improve existing product to meet those needs? If you are able to achieve that it will dramatically differentiate your company and your product from your competition.

That concludes Recon Thursday. Be sure to stop by tomorrow for Digital Friday. To discuss an online or face-to-face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.

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