How Do Customers See Your Product

James Glover - March 4, 2013

Smart Monday/Physical Evidence

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and I am sharing another one of the important 7Ps of Marketing, this time Physical Evidence.

You never get a second chance to make a first impression and this is certainly true when it comes to your product. Physical evidence relates to what your customers see when they look at your product. Another term for this is the visual cue.

Physical evidence can be the design of the product, color, shape, or packaging. It also may include the display rack that holds the product or how the product is physically promoted in an advertisement. What the customer actually sees creates an impression, good or bad, in his or her mind. The more pleasing to the eye the more favorable the impression.

Take a close look at your product. Evaluate what you see and consider how to improve that impression.

Watch our Once a Day Marketing™ video to learn more: The Physical Evidence of Products

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

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