Inbound Marketing Case Study: Day 150

- June 22, 2012

Digital Friday/Promotion

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Digital Friday and I am going to share the Once a Day Marketing case study on Day 150.

The primary approach to create brand awareness for Once a Day Marketing has been inbound marketing or social media marketing. The goal is to pull customers in rather than push our message out to them.

Generating brand recognition for Once a Day Marketing, which didn’t exist at the beginning of the year, is also a top priority along with establishing additional networking connections and creating lead flow and new business.

Results over the last 150 days:

  • 3,400 YouTube view - up 125% in the past 75 days
  • 60 YouTube views/day – up from the initial 5 per day
  • Viewed in 45 state and 85 countries – up 112% in the past 75 days
  • 1,225 LinkedIn connections – up 65%
  • 925 twitter followers – up 54%

Our viewers are specifically seeking out branding and marketing support, which aligns with our target audience.

On January 1, 2012 the names Once a Day Marketing, James Glover and That Branding Guy were nowhere to be seen on the front page of Google search results. Now you will find those on page one. Searches of the 7Ps of marketing also return page one results. Our themes such as Smart Monday, Strategic Tuesday are also surfacing on the front page of Google as well as many of the other search engines.

I am extremely pleased with the results of our social media inbound marketing campaign over the last 150 days. We have put in a great deal of time developing our brand using these tools, close to 400 hours. You will have to devote the resources whether it is money or time to be successful. Inbound marketing will deliver results and if you are you are committed. I highly recommend it.

That concludes Digital Friday. Join us next week for Smart Monday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.