Inbound Marketing Case Study: Day 75

- March 23, 2012

Digital Friday/Promotion

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing.  Today is Digital Friday when we talk about such topics as social media and inbound market.  Today I am going to focus on Once a Day Marketing and share our accomplishments now that we are 75 days old.

The purpose of Once a Day Marketing is to share ideas and inspiration designed to motivate business owners to market every single day.  Our goal is to reach people who are actively seeking assistance to improve their businesses through marketing.

We are also creating brand recognition for Once a Day Marketing. 75 days ago no one was aware of our brand and what it stood for.  I am developing networking opportunities and generating dialog with like-mined individuals regarding marketing and branding topics.  Lastly, like any business, generating lead flow and business for the organization is a top priority.  To date, I am extremely pleased with the results of our inbound marketing efforts:

·       1,500 YouTube views

·       Followed in 40 states and 40 countries

·       800+ LinkedIn connections

·       600+ Twitter followers

·       60+ Facebook fans

Likes, shares, re-tweets and comments continue to increase.  That means people are talking about Once a Day Marketing among themselves.

In addition to social media marketing efforts for Once a Day Marketing, we have launched a traditional campaign as well, primarily focused on PR. The combination of traditional and inbound marketing is producing positive results.  When an article is published about Once a Day Marketing, I notice an increase in  video viewership and feedback.

Inbound and traditional marketing are very complementary.  As you move forward with your inbound marketing campaign, I encourage you to pursue the traditional marketing approach along with it. 

Thanks for tuning in to Digital Friday.  Join us next week for Smart Monday.  To discuss a one on one service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or  I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.