Logos: More Important Than Ever

- July 24, 2012

Strategic Tuesday/Physical Evidence

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing and today is Strategic Tuesday.  I am on location today in the Snake River Canyon outside of Twin Falls, Idaho and we’re going to talk about logos and the importance of visual cues.

Think about all the logos you’re familiar with.  They are a visual cue and part of the physical evidence of a company that creates a link in the customers mind which, when they see it, triggers memory of the company or product.  Consider Apple, Nike, Visa and MasterCard.  When you see those logos, no matter where in the world you are, you instantly know that it is aligned with that particular brand.

In today’s environment it’s very important to have a visual logo that is memorable, distinctive and visually appealing.  We know the world is going mobile and there are numerous applications for mobile devices and the home page generally contains many small icons.  What are those icons?  They are the logos representing a company or brand and they want you to push that button for their application.

In a global market, which is typical now a days, customers may not even see words, they just need that visual cue, that piece of physical evidence, to drive them to push on your logo button.  In the social media app world logos are becoming increasingly more important.

For Strategic Tuesday I want you to evaluate your logo from the perspective of the visual cue/physical evidence.  Imagine someone on the far side of the globe viewing your logo.  Would it be distinctive?  Would they remember it?  Would it entice them to sign into your application?

If not, consider revamping your logo in the near future to meet those goals.

That concludes Strategic Tuesday.  Join us tomorrow for Action Wednesday.  To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com.  I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.