Make Your Product Easy to Buy

- November 14, 2012

Action Wednesday/Promotion

Hello, I’m Jim Glover, That Branding Guy forOnce a Day Marketing™. Today is Action Wednesday and we’re taking a look at what you can do to make it easier for your customers to buy your product.

It’s nearing year-end, the economy seems to be turning around a bit and the holidays are approaching. Now is a great time to consider what you can do to bolster sales. One item to focus on is making your product easy for your customers to find.

There are a few things I want you to do for Action Wednesday. First look at where your products are being distributed now. Are you able to increase their presence in those distribution channels? Are there new channels you can implement in the fourth quarter?

If you are retailing your product online, determine how to display it on your website so it is very easy for customers to buy. If you are selling through retailers and distributors, consider how you can assist them to enhance the placement of your product.

When your customers have finally decided to buy a product and, in particular your product, you want to make sure it’s very easy for them to find. If they have to look very hard they may accidentally discover your competitor’s products and might just buy that instead.

Ensure your product is very visible. Make that purchase easy for your customers and enjoy the enhanced sales you will have by the end of the year.

That concludes Action Wednesday. Join us tomorrow for Recon Thursday. To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

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