Making Customers Smile

James Glover - November 10, 2014


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at how simple things can make your customers smile.

Every time you make your customers smile, you are creating favorable impressions in their minds about your brand. Smiles might be generated by the quality of your product, your value proposition, how easy you make it for customers to buy your product, your customer service and sometimes even how your product looks.

I recently purchased a box of Cheerios and had to smile at General Mills. Printed on the backside of the cereal box in big letters was the word "Smile." This message wasn't designed to help improve impulse buying at the grocery store. It was General Mills' way of helping customers think positively every time they poured a bowl of Cheerios. Well done, General Mills.

So what are you doing to make your customers smile?

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on KVSF 101.5 FM.

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