Marketing a Unique Growing Container

James Glover - October 7, 2014

Strategy



Listen to our featured Those Branding Guys radio show podcast: Awesome Harvest Modular Growing Pot.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day MarketingTM. On our radio show Ask Those Branding Guys, we discussed marketing and branding for a unique growing container. 

Joining us on the show were Sattva Ananda and John Cross of Awesome Harvest. Their flagship product is called the Awesome Pot which is a modular, fabric planter bag that grows healthier, happier plants than conventional containers and is easy for growers.

Awesome Harvest has a number of competitors in the market. Their product is differentiated through its high quality, competitive pricing and made in USA appeal. These attributes make it attractive to national retailers.

Glover asked Awesome Harvest how they are creating awareness and ensuring that potential customers understand the benefit of the Awesome grow pot. Ananda responded that they have created an attractive logo and a tag line for shelf-appeal and also include a brochure with pertinent information about the product.

The Awesome Harvest website and Facebook page include videos and opportunities to win an Awesome pot. In January their product will be profiled on the Discovery channel making available additional videos to blog about their product. They are preparing for potential increased business as a result of the Discovery Channel broadcast and will not promise customers what they are not able to deliver.

Glover discussed the potential of testing various messages on different channels. Ananda thought that was a good idea and indicated that they have the ability to track the results of ad campaigns.

Ananda shared that one of their biggest challenges is having enough monetary resources to launch the desired branding and marketing campaigns. His branding tip is to be clear about what it is that you do, the benefit of the product and what potential customers will gain from use of the product. Once you create the expectations, it is vital to stand behind it.

Enjoy the show.

 

Once a Day MarketingTM positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding GuysTM every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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