Marketing Ecosystem: Direct Marketing

- October 16, 2012

Strategic Tuesday/Promotion

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. It’s Strategic Tuesday and today we’re sharing the eighth part in our series of marketing ecosystems; specifically looking at direct marketing.

Direct marketing has probably been around since the early days of the United States Postal Service. The goal is to communicate straight to your customers or potential customers and obtain a response to a specific call to action. Using this methodology you are able to measure results and evaluate how well your direct marketing campaign performed.

The following are the five components of direct marketing: 

  • Direct mail - Catalogues via mail or inserts in credit card bills containing ads to entice customers to buy.
  • Print - Includes reply cards and printed material requesting customers to call an 800 number.
  • Telemarketing - Inbound or outbound to sell or up-sell a product or service to a customer or potential customer.
  • Radio - On air ads enticing potential customers to call or, perhaps literally drive to a retail location.
  • Direct response television – This category includes infomercials, still one of the more powerful ways to engage a customer and drive action by that customer.


Direct marketing is definitely a proven component of the marketing ecosystem. Consider whether or not it will work for you. If you do implement it, be sure to track your results. Have fun and experiment with the different possibilities I just discussed.

That concludes Strategic Tuesday. Join us tomorrow for Action Wednesday. To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

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