Marketing Ecosystem: Experiential

- October 30, 2012

Strategic Tuesday/Promotion

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Strategic Tuesday and we’re concluding our series on the marketing ecosystem, looking today at Experiential marketing. You can find more information about the marketing ecosystem by looking at Mullen’s Chart online.

Experiential marketing is a great way to share your brand with your customers. They get to roll up their sleeves and really dive in to what your product or service is all about. There are six nodes we are going to discuss next.

Festivals - New Mexico is host to the Albuquerque International Balloon Fiesta. For instance, if you were a sponsor, it would be a great experience to allow one of your customers to ride in a hot air balloon

Arts - These are events where your customers have the opportunity to look at art work close up, taste your food or try on jewelry and clothing. 

Tours and attractions - National Parks do a great job of enhancing their brand by letting visitors hike trails, climb mountains and become immersed in the natural beauty. 

Sports - The San Francisco Giants just won the World Series of baseball. I’m sure they are planning to invite all their fans to the stadium for a celebration. 

Cause marketing – Encourage donors to visit. A good example would be for a local food bank to invite donors to participate in giving food back to those in need. 

Organizations – A community park organization may provide an opportunity for members of the community to work together to clean up the park and make it better for the entire community.

Experiential marketing is one of my favorite ways to engage my customers. You are able to be creative in what you offer and make a favorable impression about your brand on the customer. It is also a chance to build relationships as you move forward in the future. You job is to think strategically about experiential marketing activities for your customers.

That concludes Strategic Tuesday. Join us tomorrow for Action Wednesday. To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

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