Marketing Ecosystem: Mobile Devices

- October 9, 2012

Strategic Tuesday/Promotion

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. It’s Strategic Tuesday and today we are going to look at the seventh part in our series about the marketing ecosystem, in particular mobile devices.

On Digital Friday I have done several blogs on the growth of mobile devices. Currently there are 700,000 iPhone apps available, that’s a lot of applications. From a marketing perspective, when you are determining how to communicate your message you should be considering mobile devices. This category includes smart phones, tablets, MP3 players and game consoles.

First are smart phones and tablets. You are able to use ring tones, coupons and conduct e-commerce. The sky is the limit when it comes to delivering your message via tables and smart phones. On MP3 players, videos, music and pod casts can deliver your advertisements.

Lastly, we’ll discuss game consoles. Game consoles are typically used by a younger audience. If your product is geared to a younger audience, consider designing a clever way to get your promotion into games.

Given the popularity and the growth of mobile devices, incorporating this channel into your marketing portfolio warrants serious attention by you and your marketing team. As you move forward, continue to watch for what types of opportunities may be on the horizon because there are sure to be new trends coming.

Of the nine marketing ecosystem nodes, I think mobile devices may even start to eclipse some of the other nodes, rendering them less popular or possibly even obsolete. Keep thinking about ways to put mobile devices to work for you.

That concludes Strategic Tuesday. Join us tomorrow for Action Wednesday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

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