Marketing Ecosystem: Online

- September 25, 2012

Strategic Tuesday/Promotion

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Strategic Tuesday and we are sharing the fifth installment in our series on the marketing ecosystem.

We’ve already looked at four nodes of the marketing ecosystem: print, out of home, public relations and audio/video. Today we are discussing the online environment. The concept of “online” has been around for a while and I am sure you are already using some component of it. If you aren’t, the online channel is a great tool to add to your marketing portfolio.

There are more and more people going online and they are spending an increasing amount of time when they do. Many advertisers are promoting and advertising online. The goal of leveraging online advertising is to have a presence everywhere your customers or potential customers visit in the online environment.

To increase your presence you might try online advertising or perhaps gain attention through Google ad words. You can send information to potential customers via e-mail or, they might opt in to receive your newsletter. Social networking is another good choice. For example, you can find Once a Day Marketing™ at Santa, LinkedIn, twitter, youtube and facebook. We are everywhere you want to be so to speak.

A blog on your own blog site or on your website is another mechanism to increase your online presence. Either a video blog or a written blog will work. E-commerce is an area where you are able to capture attention and awareness of consumers online to buy a product. Lastly, there are online games. I think it is very clever when an advertiser creates a game that people use and think is fun while at the same time is sharing the advertising message about a product.

There are a numerous benefits associated with using online promotion and advertising as an integral part of your advertising portfolio. You can target consumers in ways never done before the advent of the internet. You can spend a lot of money, or, if you are willing to spend the time you can get your message out for a less cost.

The dimension of the internet that I really like is that there is always an opportunity for a story to go viral. Something that was intended for 100 people all of a sudden reaches a million. This is not typical with other forms of advertising.

That concludes Strategic Tuesday. Join us tomorrow for Action Wednesday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

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