Guerrilla Marketing: Buzzing Your Customers

- January 16, 2012

Strategic Tuesday/Promotion

Hello again, I’m Jim Glover, That Branding Guy, for Once a Day Marketing, where business takes shape. If you’re watching my blog you’ve probably noticed I’m not in the confines of my normal office. I’m actually out here in beautiful northern New Mexico in Abiquiu, across from Ghost Ranch, where Georgia O’Keeffe, quite a name brand in her own right, did a lot of her painting.

Today’s hike up to this rim is very similar to what we want you to do at Once a Day Marketing. I want you to get out every day, workout a little bit with your marketing, and hopefully you’ll see your business or organization become a little more fit. Today’s topic is called “Guerrilla Marketing: Buzzing Your Customers.”

What is guerrilla marketing? It’s anything you can do that’s unconventional, unexpected and cheap. And that’s really important in today’s economy. A lot of us don’t have the big bucks to market. And it’s also critical to create buzz for your brand. Guerrilla marketing is designed to do just that, and help your marketing cut through the clutter and be recognized by your potential customers.

So what are some of the elements of guerrilla marketing?

Humor. Have you ever seen a funny story, perhaps a video on YouTube, and passed that on to a friend. If you can interject humor into a campaign, that’s very cool. This tactic will go a long way to get your customers to remember your efforts.

They encounter your guerrilla marketing campaign some place where they don’t expect to. It seems to come out of nowhere and when people see it they go: “Wow.”That was clever."

It needs to have some sort of customer benefit associated with the message. Customers should look at your approach and they think: “Oh, I get it, that product does this for me.” Remember your marketing needs to be benefit driven.

And how about goodwill, if you’ve ever heard of that term used in marketing? It’s all about creating a good feeling for your brand. And that will go a long way to get customers to remember your brand, use it and recommend it to their friends and associates.

Being on top of this mesa is a little bit of guerrilla marketing on my own part. It’s unexpected, unconventional and it didn’t cost me anything. Hopefully you’ll remember my brand a little more and get a better sense of who I am. If I made you smile, mission accomplished.

I want you to think about that same thing for your business. What can you do with respect to guerrilla marketing that’s going to get your customers to notice you? What’s cheap, unconventional, unexpected and something that might even be a little bit funny. Like if I was to fall off this cliff right now I’m sure this video would go viral. Not so funny but certainly memorable.

Thank you so much for watching today on Strategic Tuesday. Tomorrow is Action Wednesday where we always get you involved in how to implement your action plan. I hope you enjoyed the scenery today and our video blog surprise. I’m sure there will be lots more surprises for you in the future. I’m Jim Glover, That Branding Guy, for Once a Day Marketing, and you know the drill, we’ll see you next time.