PayPal: Creative Branding

James Glover - May 12, 2014


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are sharing a good example of inspiring branding.

Recently I had the opportunity to stay in Phoenix, Arizona for a few days. Next to my hotel was a building for PayPal, an international e-commerce business allowing payments and money transfers to be made through the Internet.

As I was driving by the entrance to their building I couldn't help but smile. The name of the dedicated street that entered their structure is One Payment Way. It's clear from this effort that management at PayPal understands that a brand is simply everything. This is brilliant branding and also reflects that the company has a sense of humor.

Now every day commuters not only see the bold company name on the side of the building but also are consistently reminded of the services that PayPal performs.

As you continue to develop and enhance your brand think about clever ways that you can capture mindshare with your customers. Remember that often times it's the little experiences you share that reflect your brand.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on KVSF 101.5 FM.

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