Perfecting Your Internal Marketing Process

James Glover - January 29, 2013

Strategic Tuesday/Process

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Strategic Tuesday and we want you to think about constantly improving your internal marketing process.

Start with your vision and mission statements. Does everyone in your organization have a clear understanding of this strategic direction?

How about your goals and objectives? Are you using the S.M.A.R.T. goals to indentifying achievable and relevant goals? There are numerous Once a Day Marketing blogs on these subjects for you to reference.

Next, think about your long-term strategic plan at the 10,000 foot level and align with where you want to take your company. You should follow this up with a tactical marketing action plan that identifies tasks, responsibilities timelines and budgets.

Along the way ask yourself what you can do today to make your business better. Also, look at your critical, near-term milestones and adjust your marketing process to ensure these milestones are being achieved. If not, ask why and hold responsible parties accountable.

Perfecting your internal marketing process is an ongoing activity. The more you monitor and revise, the better your chances are of achieving your vision, mission, goals and objectives.

Watch our Once a Day Marketing video to learn more about developing your marketing process: Internal Marketing Process.

Once a Day Marketing positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

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